Adduce Marketing isues a monthly newsletter, called Marketing Memorabilia, containing themed hints and tips about common marketing issues. Click on the links below to see a back issue.

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June 2008 - Going public - PR

May 2008 - I love it when a plan comes together - Marketing Planning

April 2008 - Being in the 2% - New Product Development

March 2008 - Innovation as a constant - Innovation

February 2008 - Making an exhibition of yourself - Exhibitions

January 2008 - Getting the word out - Advertising

December 2007 - Keeping customers loyal - Customer Loyalty

November 2007 - Brand management is only for the big boys … isn't it? - Branding

October 2007 - Saying it directly … - Direct Mail

September 2007 - Saying what you mean - Copy writing

August 2007 - The World Wide Whatsit - Internet marketing

July 2007 - Looking good - Design

June 2007 - It's all in the detail ... - Database marketing

May 2007 - Customer perceptions - which is right? - Promotional mix

April 2007 - What happened to my dream? - Marketing mix

March 2007 - The price is right ... or is it? - Pricing

February 2007 - Speaking with one voice - Marketing communication

January 2007 - Customers aren't always the same - The 80-20 rule

December 2006 - Having big ambitions - Customer Service

November 2006 - Small businesses can have big customers - Customer Targetting

October 2006 - Taking on the big guys - Competition

September 2006 - ... because I'm worth it ... - Branding

August 2006 - Choosing your customers - Segmentation

July 2006 - Just 3% of customers trust advertisers ... - Building Trust

June 2006 - Sponsoring Manchester United ... well ... maybe your local football team - Sponsorship

May 2006 - Service innovation leads the way - Service Innovation

April 2006 - Everyone can innovate - Innovation

March 2006 - One sale in a million! - Email Marketing

February 2006 - Asking permission - Permission-Based Marketing

January 2006 - Making marketing pay - Value for Money