Small businesses can have big customers

Consistently reaching the right decision makers in your existing and prospective customers can be achieved with the right focus and memorable marketing activities - even if you are a small company. Here are a few tips ...

Keep it simple

Keeping your proposition to customers as simple as you can might feel 'wrong' because you are leaving a number of specific products or services unmentioned. However, your large customers will be buying from many different suppliers and will find it hard to 'pigeon-hole' your offer unless you help them through absolute clarity of what it is and how it can benefit them.

Once you are trading with the customer you can then introduce them to your additional products and services in an appropriate way at an appropriate time.

Think creatively about your offer

The easiest thing is to follow the herd. Yet product and service definitions, pricing models, purchasing processes and after-sales support are all areas where, with some creative thinking, you can stand out from the crowd. And being different allows you to compete in different areas and at different pricing levels.

Extending the creative thinking into your marketing programmes will help you to improve the rate at which you win new customers as well as generate increased repeat business levels from existing customers.

Memorable marketing

Thinking and working pragmatically like this will help you to make your marketing work better for you in a more memorable way. This means that your target customers will be able to differentiate your products and services from those of your competitors and clearly see the value in buying from you.

If you would like some advice on memorable marketing techniques for your own business, or you know someone at another business who might need help, then please contact us. The sooner you start, the sooner you will benefit.