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February 2011 Having big ambitions Planning for where your future growth will come from - and delivering it - can be accomplished with memorable marketing strategies that adopt an all encompassing view of your business and markets. Here are a few tips ... Remember your current customers It is easy to get carried away with a vision for the future. Yet growing your company in a controlled and profitable way is the hardest thing to achieve in business. Not only do you have to worry about cash flow, capital investments, staffing and properties but also about keeping your current customers. Maintaining the quality level of your products and services to your current customers whilst your management focus is on growth requires good planning and scrupulous monitoring. You will also need to make sure that they continue to feel valued even though your growth is generating many new customers too. Memorable marketing programmes directed at current customers will help keep them loyal and maintain the levels of repeat business that you will be relying on to fund your growth plans. Putting it all together It is important that you keep a balance between the attention that you pay to existing customers and the effort that you put into finding new ones. Putting it all together into a single all encompassing marketing strategy is key to controlled and profitable growth. Creating a marketing strategy need not be a dry and dusty process filled with strange acronyms and terminology. It should be a simple statement of what you are trying to achieve, how you plan to go about it and some simple performance metrics to check if you are on target or not ... all in plain English so that everyone understands it. And it should always call for memorable marketing programmes. Memorable Marketing Thinking and working pragmatically like this will help you to make your marketing work better for you in a more memorable way. This means that your target customers will be able to differentiate your products and services from those of your competitors and clearly see the value in buying from you. If you would like some advice on memorable marketing techniques for your own business, or you know someone at another business who might need help, then please contact Adduce Marketing. The sooner you start, the sooner you will benefit. |
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